In 2011 a new enterprise, JOYN, was birthed that embraced the craftsmanship skills of local artisans. It has flourished into eight business units owned and managed entirely by local entrepreneurs. Its motto of "reviving tradition, restoring fashion and reclaiming transparency" has enabled over 300 artisans life-giving income to handcraft beautiful bags and accessories every step of the way.
They partner with locally owned and managed cooperatives to keep manufacturing at a community level and encourage local leadership and personal development with marginalised and trafficked victims.
JoyCorps support JOYN, the NGO also established by Melody's founder. It seeks a long term and sustainable solution to community transformation by subsidising development programs that promote wholeness: occupational, physical, intellectual, emotional, spiritual, and social. Once the local cooperatives are profitable enough to shoulder the costs on their own, these programs are solely supported by the cooperatives.
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