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Privacy Policy

For Dignity collects personal information such as your name, postal address, phone number or email address to fulfil orders for our products and services. Your personal details are used to provide an enjoyable and efficient shopping experience.

For Dignity respects that you have given us these details and values your information and privacy. So we have a privacy policy outlining all the details, it's below if you would like to read it.

Collection of Personal Information

To start with, just some terminology clarification.

This Privacy Policy describes how www.fordignity.com.au (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. 

This is the personal information we collect and why.

Device Information
  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.
Order Information
  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers or PayPal), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, our couriers: Sendle or Australia Post, our other payment gateways, Square and PayPal and if you are interacting with our Site through another sales channel such as Facebook or Instagram, Apple Chat or Shopify Chat.
Customer Support information
  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify, our couriers: Sendle or Australia Post, our other payment gateways, Square and PayPal and if you are interacting with our Site through another sales channel such as Facebook or Instagram, Apple Chat or Shopify Chat.
Minors

The Site is not intended for individuals under the age of 18 years. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Access and Accuracy

If for Dignity holds your personal information we will where possible provide you with access to the information. We will take reasonable steps to correct the information so that it is accurate, complete and up to date, when informed of any errors in the information.

Sharing Personal Information

We share your Personal Information with service providers to help us provide an enjoyable and efficient shopping experience and fulfil our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Sendle and Australia Post to deliver your purchases and disclose your personal information with them to enable them to provide the delivery service and communicate with you.
  • We use a reviews software so that you can give us reviews, photos, ask questions and provide feedback. The review providers we use are Yotpo and Review.io and you can find their privacy policies here: Yotpo or Reviews.io
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

Klaviyo 

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with Klaviyo. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

We also use Klaviyo as our subscription email platform to keep you informed of new arrivals, special promotions and stories from our makers. You must opt into receiving this special information and can unsubscribe at any time.

You can learn more about Klaviyo's privacy policy here.

Facebook Ads

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with Facebook. We collect and share some of this information directly with our advertising partners, and in some cases through the use of pixels and tags. It means when you are using Facebook or Instagram, you will see only the ads we have that are most relevant to you.

You can opt out of Facebook targeted advertising here.

Google Adwords
Using Google Adwords code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
You can also opt-out of Google Ads here. 
A Little Bit About Cookies

A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive to facilitate your shopping experience.

We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Here is an example of a service provider who uses cookies on our Site:

Google Analytics
This cookie allows us to see information on user website activities, but not limited to page views, source and time spent on website. The information is depersonalised and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to give you more of the things that you enjoy reading and watching.
You can read more about how Google uses your Personal Information here.
You can also opt-out of Google Analytics here.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@fordignity.com.au or by mail using the details provided below:

For Dignity, P.O. Box 51 , Blackburn VIC 3130, Australia

Last updated: 30/04/2021